A Real Zoom Lens Smartphone- ASUS ZenFone Zoom Review

ASUS Zenfone ZoomThe company, ASUS is known for its gaming peripherals as well as the laptops. But, it showed their ability by jumping into the smartphone market within the budget segment and managed to conjure eyebrows not only of the smartphone users, but even of its competitors as well. ASUS is a Taiwanese company, which came into the market and left their mark even before the expected. Within each segment, ASUS has tried their hands with giving their devices a unique, sturdy design along with the Qualcomm’s Snapdragons and Intel’s Atoms. ASUS has launched their recent flagship smartphone, ASUS ZenFone Zoom, which is a real zoom lens smartphone on 22nd January in Agra, just after the year of its announcement at CES 2015.

ASUS ZenFone Zoom is one of the major innovations in the smartphone market. It is significantly one of the most “high-end photography-centric handset”. Despite there are numerous smartphones under the ASUS hood, yet Zoom has been the flagship because it features a powerful hardware as well as a 3x optical zoom camera. Do you think that Zoom is just a show off or is the company really providing something great to the smartphone market? We will find the answer through our ASUS ZenFone Zoom Review. There are a lot of people who doesn’t think that this smartphone is a far different from the other ASUS smartphones as they have already witnessed their previously launched devices.

By now, we have seen major, innovative developments in the smartphone industry, specifically in the sectors, including, the curved displays, fingerprint sensors and the self-healing back panels. Isn’t it a refresh feeling of seeing that the company has focused on other part of the smartphone and that is, the Camera.

ASUS ZenFone Zoom- Design and Display

From the front, the ASUS ZenFone Zoom seems the same like other ZenFone smartphones, but the real and the major difference is towards the backside. On checking out its rear side, you will wonder of holding a camera in your hands, but friends, it is a smartphone. The company announced about the two variants available for the ASUS ZenFone Zoom in the market, one with a plastic back and other with a leather-textured back. But, has launched only the leather-textured back variant. People just love having leather-textured back panels as they gives a premium look and feel. Believe with our words, holding the ZenFone Zoom in your hands and the design of this smartphone will give you the feel of holding a DLSR, until you trun it to the front, which gives a standard smartphone feel.

ASUS ZenFone Zoom

The best thing about the design of ASUS ZenFone Zoom is that despite having the thinnest camera module along with the 3x optical zoom, yet it doesn’t protrude. It has got the right edges around the power key, volume rocker, the record button and the shutter button. The body of the ZenFone Zoom has a perfect combination of plastic with metal, where the metal has been used for the frame and the plastic on its removable back panel.

The ASUS ZenFone Zoom smartphone features a full-HD 5.5-inch display with a 403ppi pixel density. It has got an amazingly responsive touch screen, with a slight bacdop that the display is highly reflective under the bright sunlight. While being outside in the sunlight, the diaplsy makes it hard to read the messages or browse the internet. It is quite difficult to operate the smartphone during night with its capacitive buttons because it lacks in the back-lit.

ASUS ZenFone Zoom- Camera

Camera of ASUS ZenFone Zoom is the major talking point. It features 13 megapixels lens with OIS and 3X optical zoom. It also features a 10-element lens with a 12X digital zoom for producing finest close-up pictures. Apart from this, the camera also features a proprietary PixelMaster v2.0 camera application along with the laser auto-focus technology. It has 5 megapixels front-camera with an 88-degree lens wide angel and a f/2.0 aperture, the inbuilt features of the Camera includes, Pano Selfie, Professional mode, Low Light mode, beautification mode and the Backlight (Super HDR) mode.

ASUS ZenFone Zoom

The company has given the ZenFone Zoom a dedicated shutter button along with the video recording button very thoughtfully. For further enriching the experience of photography, ASUS gave its camera with inbuilt features, like, HDR, Low light mode, Efefct and Miniature mode, GIF animation, Night mode, PanoSphere, super resolution, Selfie, beautification, Time Lapse, Panorama, slow motion and much more.

Coming to the real-life usage of the ASUS ZenFone Zoom, it perfectly stands out against the new flagship smartphones by the other brands, including the Lenovo Vibe Shot, Galaxy S6 series and Sony Xperia Z5 series. What actually makes this smartphone to standout against its competitors is the 3X Optical Zoom. The macro photography from this smartphone stands unparalleled to other smartphones. This smartphone has a capability of capturing the finest pictures with no blurriness.

ASUS ZenFone Zoom- Battery

the ASUS ZenFone Zoom features a battery of 3000 mAh, which performs well in terms of daily activities. It drains faster while playing high intensive games or while using the video chatting apps. It is a just a minor issue, which can be ignored as well because there are numerous high-end, premium smartphones in the market, which do exhibits the same behaviour.

ASUS ZenFone Zoom


Few people think that the price of 37,999 INR is quite a hefty one, and even few stopped themselves from buying this smartphone as we are living into a price-sensitive world. This smartphone has an hardware and in terms of its looks, this smartphone has received fairly premium looks with a strudy design and a great performance.


All-in-all, the ASUS ZenFone Zoom smartphone features an amazing hardware with a top-notch camera, which has the capability of capturing pictures in the bright sunlight. Despite having a great camera, this smartphone lacks in 4K video recording feature and thus, we can say that the ASUS Zenfone smartphone is the near-perfect camera-phone.

Overall, the ASUS ZenFone Zoom is an amazingly cool and a powerful device for the trekking enthusiasts as well as for the amateur photographers, who specifically look out for superior camera with a compact-sized smartphone.